Bear Bucks Community E Gift Card Program

Text image: bear bucks giving the gift of selma. Image: bear outline

Give The Gift Of Shopping Local In Selma


SELMA, CA – 12/15/2020 – This year, the City of Selma wants to encourage you to keep holiday shopping local. Small businesses are trying to weather the COVID-19 storm and need our support more than ever. The Bear Bucks eGift Card is a community-based digital gift card that makes it fun and easy to keep spending local. Purchase the Bear Bucks eGift Card here to use at any of the participating businesses. With this card, you can write a personal message and send it to family, friends and colleagues via email, text, or physical copy. Recipients can choose to spend it at any of the participating merchants in Selma —or mix it up and spend flexibly at multiple locations across the city. All-digital and always available on your phone, the Bear Bucks eGift Card makes the perfect gift or stocking stuffer. Now you can give back to the community while you enjoy the holidays.

The Bear Bucks eGift card is the perfect way to show love for your community and delight a friend!

Why supporting local businesses is so important

Participating in this program means supporting the heart of what makes our community unique. The purchase of a Bear Bucks eGift Card creates a pool of cash that local businesses in Selma can rely on. Studies[1] have shown that local independent retailers recirculate 47% of their revenue back into the community, while only 14% of national chains’  revenue stays in the community. More dramatically, restaurants recirculate 73% of their revenue back into the community, versus only 30% for national chains.


By supporting local businesses, more money continues circulating through the local community—this is achieved through a combination of profits paid to local business owners, wages paid to local workers, goods and services procured locally for internal use or resale, and charitable giving within the community. If you’re looking for a way to do some good or want to know how you can help the community you love, send a Bear Bucks eGift Card today! For more information or to participate as a merchant in the program, please contact the City of Selma at 891-2200.


About Selma’s Response to COVID:

The City of Selma has responded in a number of critical ways to the pandemic including in areas related to the economic downturn created by the pandemic. The Small Business Relief Grant and the Bear Bucks Community Gift Card programs have been established to support local small businesses across the city.


About Yiftee

Yiftee ( is the award winning, no hassle eGift card and promotions solution for local businesses and communities. Over 100 cities and towns across the United States have successfully implemented Yiftee’s Community Card program, pumping revenue back into their local businesses and helping their communities thrive. With no special technology or POS integration, no revenue-share and no special accounting, it's easy for merchants and communities to offer eGift Cards on their website and Facebook pages. Merchants gain additional sales, foot traffic, and an eGifting capability like big retailers. Consumers, corporations, and merchants use the Yiftee mobile and online website to send thoughtful, unexpected gifts via email, text or print. Recipients pick up their Yiftee gifts using their smartphone at their favorite local restaurants and shops, driving profitable business to those merchants. For more info see or email [email protected]



[1]  Andersonville Study of Retail Economics, 2012, by Civic Economics.

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